George Brooke
Managing Director, CRM Practice

Mr. Brooke has more than 15 years of experience in business consulting, management, and marketing with concentrations in Customer Relationship Management (CRM) strategies, business process optimization, and software implementations. Mr. Brooke's role at Fortera includes leading their CRM practice, performing sourcing assistance, risk assessment and audit delivery, and enhancing their Risk Management Program methodology.

Before joining Fortera, Mr. Brooke spent three years at Andersen Consulting as a senior manager in their global CRM line of business. There, he lead consulting teams in the implementation of high-impact customer contact initiatives at Fortune 500 companies. These project roles included business diagnostics, CRM strategy formulation, customer contact solutions design, sales & service effectiveness consulting, business process redesign, detailed telecommunications technical design, Internet and client/server application business functional design, call center operations planning, change management, packaged application software configuration & integration, project planning, and estimating & ongoing management. As a subject-matter expert on call center operations, Mr. Brooke has published various white papers and has spoken at several industry conferences.

Before Andersen Consulting, Mr. Brooke worked for DecisionOne, formerly a call center and computer-services subsidiary of Bell Atlantic, in their strategic alliances, technical support, and marketing departments. Before DecisionOne, Mr. Brooke held consulting and marketing positions for two software consulting start-ups and for MCI Communications.

Mr. Brooke holds a BA from Princeton University.